Cove Public Affairs is a proud to sponsor of the Annual ‘Remembering Lana Curran Butterfly Gala’ in Support of the Eating Disorder Foundation NL

The role of communications can vary greatly between clients, countries, cultures, and companies. A core value of Cove Public Affairs is creating a safe and respectful space for conversations about topics that society – or segments of society – often avoid. Identifying areas of avoidance and having uncomfortable conversations in a respectful and purposeful way is an approach that has proven beneficial for Cove Public Affairs, clients and other contacts.

With that in mind, it is fitting for Cove Public Affairs to support a local fundraiser that highlights an increasingly emergent mental illness that is not talked about enough: eating disorders. Eating Disorders are serious but treatable mental illnesses that can affect anyone regardless of gender, age, racial and ethnic identity, sexual orientation, or socio-economic background. Eating disorders have the highest death rate of any mental illness.

The Remembering Lana Curran Butterfly Gala Being is an evening of celebrating and honouring a beautiful person while raising money for an incredible cause. Sponsoring this event – the Eating Disorder Foundation of Newfoundland and Larbador’s (EDFNL) largest annual fundraiser –– is an honour for Cove Public Affairs. Below are a few reasons why:

  • The EDFNL is the first point of contact for 95% of families experiencing an eating disorder and they will connect with about 1,000 families in 2024 (yes, that’s about 20 new families per week).

  • The EDFNL provides families with the support, education and training they need to support their loved one. Since most people suffering from an eating disorder are treated as outpatients, the strength of their support system at home is critical to successful recovery.

  • As a mom of two little girls, I shutter knowing 80% of eating disorders affect women AND 80% affect people ages 12-24.

  • Despite the widespread impact and high death rate of the illness, research money in Canada for eating disorders is the lowest of all mental health and addictions (at about $0.42 per person).

  • And last, but certainly not least, the event celebrates the life of Lana Curran, a dear cousin of Sarah’s. Lana bravely faced many health challenges in her 36 years, including an eating disorder, yet she was always looking for ways to help others.

The Eating Disorder Foundation of Newfoundland and Labrador is such a worthy cause to consider for your next corporate or personal charitable donation or expression of support. You can donate to them directly or via their CanadaOrg page.

Join me next year in supporting the 7th annual gala in June 2025. Connect now to let me know you’re interested and I’ll make sure you’re connected with the right people to help make a difference!

(statistics shared in this article were provided by speakers representing EDFNL at the June 7 event)

Sarah Fleming

A seasoned communications professional, Sarah is both a strategic thinker and a master of execution. She helps clients shape and share their stories in a way that resonates with key audiences, including media, governments, and other stakeholders. Sarah helps clients build and maintain reputations, including issues management and emergency response communications . Sarah has a reputation for being a trusted advisor and natural collaborator with a genuine desire to help her clients succeed.

https://www.covepublicaffairs.ca
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